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1971

Photograph of Starbucks — 1971
1971Seattle, WashingtonFood

How Howard Schultz turned a coffee bean store into a third place for America

Starbucks didn't invent espresso or premium coffee. It invented a category of experience — the comfortable third place between home and work.

Mar 5, 2025Apply the lesson
Photograph of FedEx — 1971
1971Memphis, TennesseeLogistics

The overnight bet: how Fred Smith built FedEx on a single unproven idea

Fred Smith wrote a college paper arguing that overnight delivery was possible. His professor gave him a C. He built a billion-dollar business proving the professor wrong.

Jan 22, 2025Apply the lesson
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